Posts Tagged ‘sport’

As we’ve been exploring in this property hotspot mini series, there are a variety of ways you can employ to try and predict potential new hotspots. Having already looked at the benefits of improved transport links, regeneration schemes, universities and schools, now it’s the turn to explore the influence of major sporting events.

Like some of the other methods of locating and identifying property hotspots, the positive influence that major sporting events can have on a location are well documented. The South African property market has spent the last few years building up to 2010, and hosting the World Cup, as did Vancouver, in Canada, which has just held the Winter Olympics.

If a major international or national event, such as World Cup events, the Winter Olympics or Olympic Games are scheduled to take place at a particular location, one of the first things people begin to think about is accommodation.

Not only does an area need to have enough accommodation to comfortably house all the sportspeople, but also their entourage of coaches. Then there’s the small matter of having suitable accommodation for all the spectators that will want to come and see the event, and all the media that will be reporting on it. During any building work, for example construction of a stadium, then accommodation nearby may also be required for people involved in the building work.

Even though the London 2012 Olympics are still two years off, reports are suggesting that tourists are already booking up accommodation in the city and property owners are beginning to think about the prospect of letting their properties for the event.

Having property in the right area and being able to cater for the rental property needs for major sporting events can be lucrative in the short term, but isn’t necessarily simply a short-lived bonus. Often areas hosting major sporting events undergo regeneration and considerable improvements to infrastructure in the lead up to the event, which leaves the area in a good position after the event is over.

Keeping an eye out for details of major sporting events, especially the locations where accommodation will be needed or players will be housed, and seeing if a property purchase in the area may work for you can lead to a good deal. If you’ve already got a rental property in the right location, then don’t forget to take action and see if you can make your bricks and mortar work in your favour!