Savvy landlords are concerned about what their tenants are looking for in a property. They realise that this matters, as it can increase the demand for their property and helps them target their rental property more successfully at the right target group of tenants. But how do you find out what tenants are looking for in a property?
The traditional method of getting a finger on the pulse of what tenants really want is to get to know letting agents or estate agents and find out what people are asking for and which properties have let out quickly. It’s also worth asking prospective tenants too.
But now that so many people use the Internet to advertise their rental properties, and tenants use property and lettings websites to search for their perfect rental home, there are new ways of finding out what people are actually looking for.
Many of the property listing websites periodically release details of their top search terms, so you can suss out what people are looking for. As well as getting an insight into the minds of potential tenants, it’s also really useful as an idea for keywords, that you can add – if relevant – into any online ads or listings you create for your property.
The Zoopla website has recently released details of their top 10 property search keywords on the site during April 2011, made by both property renters and buyers. The list makes interesting reading.
The top 10 property search keywords made by people searching for a property to rent were:
1. Garden
2. Garage
3. Parking
4. Studio
5. Detached
6. Furnished
7. Rural
8. Balcony
9. Bungalow
10. Bills included
(Source: www.zoopla.co.uk)
It’s not surprising that desirability for a garden is high, especially with summer weather issues on people’s mind at this time of the year, but since so few people use garages for the purpose of parking a car these days, it’s a bit of a surprise to see a garage ranking as the second most popular search term for property renters. It’s not surprising to see parking ranking in the top three though.
What do you think of the results? Are there any other terms you’d expect to see in the top 10?