What to Include in a Rental Property Advert

If you’re advertising your rental property, whether in addition to using a letting agent or if you’re promoting and advertising it yourself, then it’s essential to know what to put in your advert. This is the first thing that prospective tenants will see and, if it doesn’t give the right information or present a good impression, then they may disregard it instantly. Here’s a useful guide to the key points you need to include in your rental advert.

Property Type – Provide clear information about the type of property you have available (house/flat/bungalow/new build etc).

Location – The location of a property is a crucial factor for many tenants, so make it clear in which part of a town or city the property is located in. Include an address if you wish, or at least a postcode, as tenants may like to check out the area on Google maps before they even go and look at a rental property.

Size of Property – Describe the size of the property, giving information about how many bedrooms it has (and state details if one or more are doubles or singles), bathrooms, reception rooms, kitchen and dining rooms and any other interesting details, such as the existence of a conservatory or study.

Parking – Many tenants will need to know whether there is any parking available, so provide easy-to-spot details. Focus on parking that is available outside the property, on a drive or in a designated parking spot. If the property has a garage, then mention that too.

Garden or Balcony – The existence of a garden or balcony isn’t always important to every tenant, but it can help sell a property to some groups of people. So if you have a garden, include details of the size and whether it’s enclosed (this will appeal to families), or if the apartment has a balcony with room to sit out on.

Rent – This is an important detail, so don’t forget to include details of how much the rent is per calendar month or per week.

Other Selling Points – If your property has any other strong selling points, such as being within popular school catchment areas, having major train stations nearby, being close to a motorway, close proximity to major firms or hospitals, then be sure to include details in your ad.

Contact Details – At the end of the advert, and in a prominent place or in bold print, include contact details, such as a phone number or email address, so anyone can easily get in contact with you or the letting agent.

If writing isn’t your strong point, then find someone to write up the details for you or to proofread your advert before you send it out; poorly written ads, or ads with lots of mistakes, can give a poor impression to potential tenants. 

In addition to all this information, it’s helpful to include one or two high quality photographs of your property. One should be a good clear exterior shot, plus one or more interior images that show well presented rooms in a good light.