Following on from our post on what to include in a rental property advert, now we’re turning our thoughts to the all important issue of taking photos to include with your ad.
Property ads with photos tend to get more interest that those that don’t, so it’s always worth putting the extra time and effort into sorting out photos. However, don’t rush it or use any old photos you have to hand – first impressions count and poor images can cause people to quickly move on and not even read the crux of your ad.
A good property ad includes shots of the exterior of the property, photographed in good light and showing it off to its best ability. If you’re marketing the property in the summer, then include a recent photo, rather than one showing it in the depths of winter with snow on the ground.
As well as exterior shots, it’s helpful to have a few photos highlighting the interior of the property. Choose the best rooms for this and make an effort to ensure they are tidy and clean before taking your photos. Ideally, take them in the day, when there’s plenty of natural daylight, rather than at night, when the pictures may end up looking a bit gloomy. If you’re not blessed with good weather, then try putting on a few lamps in the room to create a feeling of light.
If you’re not known for your photographic skills, then find someone who is. Obtain high res images of the results, as this will help with the clarity of the photos and ensure they look good whether they’re used in print or online media adverts.