Diary of a UK Property Investor – www.hbfinvestments.co.uk
When your investment property business is maturing and is generating lots of sales to investors, the time may be right to start building business-to-business [B2B] relationships to generate more leads and increased sales.
All of the highly reputable and mature property investment businesses source their deals from other companies. Examples of properties available from B2B sources include: New Build, Off-Plan, Overseas, Portfolios, Commercial, Distressed/Repossessed Stock & other types of Property Investments (e.g. buying shares in property ventures/funds and investing through SIPPs).
From personal experience, cracking this nut is the most difficult ways of generating great deals, especially in the credit crunch environment, and for two key reasons: (i) investors have been put off traditional New Build, Off-Plan and many other of the usual B2B property investments that once thrived because they have proven to be very risky and hard to finance; & (ii) it is difficult to find the right B2B partners/companies who are reliable, trustworthy, deliver every time and do not mess you about!!
Assuming you can find the right B2B partners, for your business to successfully capitalise on the relationships and opportunities, it is vital that your business has the right client base to buy the properties that are in supply. For instance, there is no point trying to source New Build properties or portfolios from Receivers if you do not have investors willing and able to pay deposits or have the funds available to buy portfolios. You need to focus on building and strengthening your client base if you are to make a success of B2B opportunities.
Ensuring your business is mature, reputable and has the right investor client base is fundamental if you are to be successful at building B2B partnerships. However, once you crack the nut and you start delivering time-and-again for your B2B partners – ‘the sky’s the limit’ for your business – you will effectively have ‘FREE’ sales for your business.
“FREE B2B sales + lots of hungry buying investors” = “the recipe for success for your property business.”
Source: David Coughlin – HBF Investments
