Diary of a UK Property Investor – www.hbfinvestments.co.uk
How would you like FREE cash, FREE leads, FREE marketing and FREE overheads!!! As crazy as this might sound, it is possible for your property business!
One of the most difficult ‘nuts to crack’ is how to make money from all the leads that your business generates and not just from the core sales. Making money from core sales is the ‘bread and butter’ and the ‘cash cow’ but if you can find a way of generating money from the leads you would normally reject you can generate this FREE extra revenue that will fund parts of your business such as marketing and overheads.
It is frustratingly easy to focus on generating leads in and converting them into core sales and allowing all the other leads that do not turn into core sales go to waste. The hard thing is putting the procedures and business model in place to make money from the waste. The best companies in the world have little or no waste and/or make money from the waste that they do produce, and this principle should apply to your property business.
In the business of generating distressed property-sale leads there are plenty of opportunities to generate business from the vendors who may turn your initial offer to buy their property down. Lease-options and debt negotiations with lenders are two great examples that really work in those simple cases when vendors cannot afford to accept your initial discounted offer.
Some companies specialise in negotiating with 1st and 2nd charge lenders to reduce debt of homeowners so they can afford to sell and accept your offer. This is absolutely the case in the current market – lenders are willing to negotiate now that previously would not entertain doing a deal.
Other companies are specialising in lease-options and right-to-buy where vendors can sell their houses to people willing to pay more than investors’ usual discount prices – deals can even be done where the vendor cannot afford to sell at any discount.
HBFi have partnered up with excellent professional companies to help us to provide these additional services and the money we make is money we never had. This enables us to have advertising, marketing and overheads for FREE.
The key to making this work is finding the right partners you can work with that specialise in providing these services and ensuring you stick at it.
Source: David Coughlin – HBF Investments
Good article.Thanks