Diary of a UK Property Investor – www.hbfinvestments.co.uk
Number 4 on my top list for generating fantastic property investment deals is through newspaper advertising. We have tried all forms of media to advertise for investment properties from motivated sellers and we’ve found newspapers to be the best, especially as it enables investors to focus heavily in a specific area – unlike the internet.
The great thing is that you don’t need a website to advertise in newspapers. You simply need a small 6×2 advert [no need for fancy full colour pages!] with a telephone number and believe me you will generate leads.
We have found the average cost per lead to be no higher than £50 so if you are able to convert 1:20 of your leads into an agreed deal, you will be generating deals for no higher than £1,000. That is probably the cheapest way to generate property investment deals and what a deal! For just £1,000 you will have purchased a property with 25% (£25K) equity – what a return on investment that is!
There are lots of great strategies the property investors adopt with newspapers. for example, it is absolutely essential to measure results so you are able to reduce costs and maximise returns. The key is to determine exactly which newspapers generate the most leads and to measure the costs per lead. Simply ditch the papers that don’t perform quickly (within 2-4 weeks) and stick with those that do perform.
Once your campaign is in full swing you are now on the way to building a scalable and profitable property investment business.
Source: David Coughlin – HBF Investments
